Animal Attractants layers my early morning routine with deer hunting sounds and scents in order to boost my feelings of aggression, virility, and attractiveness so I can be more socially successful in the mid-thirties mating zone of Highlandtown, Baltimore. In a series of videos viewers see me workout, meditate, and groom before leaving my house for the day. By pairing my morning routine with hunting sounds and scents I am reprogramming my subconscious to believe I am participating in manlier American activities - making my working out more macho, and impregnating my less masculine activities like meditating and grooming with more testosterone.
In Animal Attractants I am experimenting with ideas of self-improvement through the subconscious, conditioning, and the placebo. Because I already associate hunting with a type of aggression and masculinity I have never participated in, exposing myself to those sounds and scents might make my morning routine more efficient at sculpting a new essence. If someone giving you a glass of wine and telling you it is good can affect how it tastes to you, then hunting sounds and scents that American culture have told me are more masculine can affect how masculine I feel. By layering these sounds and scents over my early morning routine I can carry boosted feelings of aggression, virility, and attractiveness with me through the day into Highlandtown bars in the evening. By making some aspects of my morning routine unpleasant, such as the strenuous workout or the strength of the deer scent, I increase the chances that my subconscious will run with the idea I am engaged in building my aggression.
Using the Bowflex home workout machine to pull together deer antlers, causing the clashing sound of bucks locked in battle to be produced with each pull. This performance associates the sound of buck aggression with activation of the muscles used to create the clash, sending me out into the world primed for a fight.
Using a deer caller mounted in a harmonic rack, I follow a 5 minute breath focused meditation guided by the haptic feedback in the Breathe app on an Apple Watch. Inhale through the nose, exhale through the mouth into the deer caller tube producing a long grunt/moan. Adding an animal element to a breath focused meditation charges it with more aggression and lets others in the area know I am alone and available.
Using a pinch sensor attached to tweezers to trigger a deer moan sound each time I pinch and remove a hair from my unibrow.
Using a pinch sensor attached to a deodorant I continue the arm and antler association started on the Bowflex with a sound of antlers scraping against each other with each stroke of deodorant application.
Using a pinch sensor attached to a comb, I brush my beard to complete my look for the day. Each stroke of my beard with the comb triggers an audio clip of a deer grunt to play.